25 years of innovation,
partnership, and growth

Jorge Marquez and Miguel Cardoso launched an innovative e-commerce print platform through Miguel's company, Netniques. This early venture quickly found success, generating between six to nine million dollars annually by leveraging SEO and catering to niche markets.

Expanded into artist management and music publishing, partnering with Lex Borrero to represent Alexander Izquierdo—known professionally as Eskeerdo—a member of the Grammy-winning collective The Monsters & Strangerz. Eskeerdo co-wrote major hits for artists such as Rihanna and Big Sean, and contributed to Kanye West and Jay-Z's "Clique", which ultimately led to a publishing deal with BMG.

Acquired a stake in DeepSleep Studio, a creative agency focused on the hospitality market, restaurants, hotels, and luxury brands. With Jorge as COO and Miguel as CFO, they blended technical expertise with high-end creative services—from branding to web development and social media marketing. Over the years, they led the creative for the openings of iconic hotel chains such as the SLS Hotel and the Thompson in Miami Beach, as well as boutique concepts like the Marriott Stanton. They served as the agency of record for the Miami Beach Convention Center and have continued to work with global brands including 1/ST and Davidoff of Geneva.

DeepSleep Studio became an award-winning agency, recognized with Webby Awards, Regional Emmys, W3 Awards, Addys, and more.

As the world emerged from the COVID era, they recognized that local search and AI-driven discovery were reshaping how people found and connected with businesses. This insight led to the creation of Hyperlink—the culmination of their 25-year journey.

Hyperlink is a strategy-first consultancy helping businesses tackle modern visibility challenges through a mix of SEO, AI search, brand partnerships, and high-performance digital platforms. Eskeerdo now serves as Advisor, Music & Culture, bringing his industry insight and global network to bridge music, culture, and brand strategy.